Its appeal to consumers, costs, features, how phones work, example (Iridium LLC), problems and suggested strategy.
Written in 2000; 2,025 words; 10 sources; $ 71.95
From the Paper:
"Marketing Satellite Mobile Phones
Introduction
"It's a fantastic marketing opportunity. It's another way to get in front of the traveling professional person who requires real-time communication" (McCullagh & Van Voorst, 1998). The speaker was discussing the new marketing possibilities of bringing the mobile phone services to the consumer.
Iridium LLC became the world's first global satellite phone and paging company on November 1, 1998. An expensive network of 66 low-earth orbiting satellites, combined with terrestrial cellular systems, enabled customers to communicate virtually anywhere in the world using one phone and pager, one phone number, and receiving one monthly bill.
The normal..."
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