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Marketing Satellite Mobile Phones
Essay # 15253
Marketing Satellite Mobile Phones
Its appeal to consumers, costs, features, how phones work, example (Iridium LLC), problems and suggested strategy.
2,025 words (approx. 8.1 pages) |
10 sources |
2000
From the Paper:
"Marketing Satellite Mobile PhonesIntroduction
"It's a fantastic marketing opportunity. It's another way to get in front of the traveling professional person who requires real-time communication" (McCullagh & Van Voorst, 1998). The speaker was discussing the new marketing possibilities of bringing the mobile phone services to the consumer.
Iridium LLC became the world's first global satellite phone and paging company on November 1, 1998. An expensive network of 66 low-earth orbiting satellites, combined with terrestrial cellular systems, enabled customers to communicate virtually anywhere in the world using one phone and pager, one phone number, and receiving one monthly bill.
The normal..."
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APA Citation:
Marketing Satellite Mobile Phones (2012, January 15). Retrieved February 13, 2012, from http://www.academon.com/Essay-Marketing-Satellite-Mobile-Phones/15253
MLA Citation:
"Marketing Satellite Mobile Phones" 15 January 2012. Web. 13 Feb. 2012. <http://www.academon.com/Essay-Marketing-Satellite-Mobile-Phones/15253>
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