Marketing Sanitation Products in Japan

Paper Summary:

The paper explains that the United States' sanitation company wants to extend its market into Japan because the product demand for sanitation products is large, thus providing an opportunity for better profits. The author believes that the language problem is a strong marketing barrier and that there are many local products. The paper states that the company might face import problems because the government in Japan would certainly introduce some kinds of taxes, which would discourage people from importing these products from the United States or any other foreign country.

Table of Contents
Introduction
SWOT Analysis
Strengths
Weaknesses
Opportunities
Threats
Marketing Plan
Synchronizing with the Market Realities
Export and Product Deployment
Assigning Distributors and Dealers
Market Penetration
Advertisement
Intellectual Right
Conclusion

From the Paper:

"Even though the company is proficient in retail as well as direct marketing, there will be a definite change in scenario once the operation shifts to Japan. The company, as its first steps, has to ensure that the exports to Japan happen in a smooth manner. Before the actual commencement of exports, the company must ensure that its products are produced in the right quantity and is exported according to the needs of the Japanese market. Any problems with logistics or misinterpreting the demand dynamics in the Japanese market could create a lot of problem for the company and result in losses."

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