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"Marketing Places"
Essay # 33395
"Marketing Places"
This paper reviews the book by Kotler, Philip and Donald H Haider and Irving Rein "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" The Free Press NY: 1993.
2,400 words (approx. 9.6 pages) |
4 sources |
2002
Paper Summary:
This paper discusses that the particular nature of marketing places as opposed to products. The author focuses on issues raised by the text and refutes the assertion that places are in crisis. The paper investigates the role of popular perception and tourism.More papers on "Marketing Places":
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APA Citation:
"Marketing Places" (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Marketing-Places/33395
MLA Citation:
""Marketing Places"" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Marketing-Places/33395>
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