This paper reviews the book by Kotler, Philip and Donald H Haider and Irving Rein "Marketing Places: Attracting Investment, Industry, and Tourism to Cities, States, and Nations" The Free Press NY: 1993.
Written in 2002; 2,400 words; 4 sources; $ 89.95
Paper Summary:
This paper discusses that the particular nature of marketing places as opposed to products. The author focuses on issues raised by the text and refutes the assertion that places are in crisis. The paper investigates the role of popular perception and tourism.
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