This paper explains the concept of marketing mix and describes the 4P's used by Motorola.
Written in 2005; 675 words; 6 sources; APA; $ 23.95
Paper Summary:
This paper explores the concept of marketing mix. The author describes the 4 Ps (product, place, price, promotion) that make up the marketing mix. The paper points out the marketing mix used by Motorola, with emphasis on brand identity.
From the Paper:
"The parameters in the marketing mix for a product include the product itself along with the place price and promotion-also referred to as the 4Ps. The product parameter includes such things as brand name, functionality and quality, as well as cosmetic features such as packaging. The product's repairs support, warranty ,accessories and features also play a part in its overall desirability from the customer's standpoint. The place parameter refers to distribution of the product and includes such factors as distribution channels, market coverage, warehousing ..."
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