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Marketing Mix
Essay # 72455
Marketing Mix
This paper discusses the concept of the marketing mix.
2,260 words (approx. 9 pages) |
10 sources |
APA | 2004
Paper Summary:
This paper defines the concept of the marketing mix. The author points out the role of the 4Ps. The paper relates the marketing mix to the marketing strategy of three organizations---one each from the government, non-profit and service sectors.From the Paper:
"The marketing mix is the four main elements used by a marketing manager to market goods and services These elements are product price distribution or place and promotion. These four tools and more specifically the interplay between these elements combine to shape market demand with a target market. It is the effective blending of product packaging and price, channels of distribution, advertising, promotion and personal selling to get the product in the hands of the customer that determines a marketing program's success. Dell Incorporated is ..."More papers on Marketing Mix:
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APA Citation:
Marketing Mix (2012, January 15). Retrieved February 10, 2012, from http://www.academon.com/Essay-Marketing-Mix/72455
MLA Citation:
"Marketing Mix" 15 January 2012. Web. 10 Feb. 2012. <http://www.academon.com/Essay-Marketing-Mix/72455>
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