This paper discusses the concept of the marketing mix.
Written in 2004; 2,260 words; 10 sources; APA; $ 79.95
Paper Summary:
This paper defines the concept of the marketing mix. The author points out the role of the 4Ps. The paper relates the marketing mix to the marketing strategy of three organizations---one each from the government, non-profit and service sectors.
From the Paper:
"The marketing mix is the four main elements used by a marketing manager to market goods and services These elements are product price distribution or place and promotion. These four tools and more specifically the interplay between these elements combine to shape market demand with a target market. It is the effective blending of product packaging and price, channels of distribution, advertising, promotion and personal selling to get the product in the hands of the customer that determines a marketing program's success. Dell Incorporated is ..."
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