Marketing Metropolitan Police Departments

Paper Summary:

This paper reviews the history of policing, the changes in the public image of the police officer and the need for improving the image of the metropolitan police departments. The paper discusses that "Community Oriented Policing" is the best example of how police department are using traditional marketing methods to improve public relations. The paper describes "Community Oriented Policing" as a friendly attitude, frame of mind and an individual commitment to address all quality of life issues surrounding a community, rather than just violations of the law.

Table of Contents
Introduction
Policing Throughout History
Effects of Changes on Public Image of Police Officers
The Role of the Media in Police PR
Need for Traditional Marketing Efforts
How PR Can Be Employed
Recommendations for Improving Police PR
Conclusion

From the Paper:

"The police forces were faced with overwhelming situations and were poorly prepared to handle them. Focusing attention on policing policies and improving the police force was a major goal of this era. Unfortunately, protesters took advantage of this, using police to get their messages across. Police became the targets of hostility, which ultimately led police leaders to thorough reflection and analysis."

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