Written in 2002; 4,000 words; 7 sources; MLA; $ 108.95
Paper Summary:
This paper enumerates upon the concept of experience marketing and focuses on a proposed Karaoke establishment. Details regarding demographics, the 4 P's of the marketing mix, and the experience aspect of the business are highlighted.
Table of Contents
Introduction
Current Environment
Celebrity Desire
Avenues to Pursue Dreams
Karaoke Outlets
Bars
Home
Home Party
Professional Recording Studios
The Experience
Concept
Benefits
Layout/Design
Marketing Mix
Product, Place, Price, Promotion
Conclusion Concept
Marketing Conclusion
From the Paper:
"Do you want to be a star? Do you feel that you have an undiscovered musical talent and want to be discovered? Recent studies show the increased attention to celebrities and society's infatuation with attaining 15 minutes of fame. ?Professionals in all sectors of business are becoming increasingly aware of the value of celebrity. The old saying says, "Celebrity sells". Show-business people have always understood this reality. Now, more and more professionals and academics are recognizing the value of celebrity. In the study Marketing to a Celebrity-Obsessed Culture, the authors concluded that ?the truth about celebrity is that it has more to do with strategic marketing than with ?irrepressible talent or accident.? It seems almost anyone can become famous ? perhaps even longer than the 15 minutes that Andy Warhol once predicted everyone would have.?1"
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