Marketing Geography in Toronto

Paper Summary:

This marketing geography paper addresses two different retail developments in Toronto: (1) Commerce Court, and (2) Danforth Avenue. The author reports visits to each site and estimations of customer density based on 15 minute point observations. The paper describes Commerce Court as a convenience-oriented planned retail area catering to locally employed consumers and the Danforth Avenue as a surface, neighborhood retail area encouraged by local residential areas, specialty shops and restaurants, which also draw leisure consumers from other areas.

From the Paper:

"Ken Jones (2004) noted retailing as a major component of the Canadian economy (p. 185). In the next pages, two very different Toronto retail areas provide a sense of how successful retail areas are geared to expected, often particular, clienteles. North American research has shown the great importance of the shopping environment to customer tastes and encouragement given to different kinds of retail ventures (Walmsley & Lewis, 1993, p. 159). "

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