Marketing Dell Computers Inc.

Paper Summary:

This paper examines the marketing practices of Dell Computers Inc. Dell Computers Inc. is a for-profit manufacturer of personal computers. This paper details the history of the company, which made its name in the PC industry by offering a unique custom configuration of personal computers and portables. This writer of this paper focuses on the pricing, product placement and promotion of Dell's various computer related products. This paper also discusses the Dell "Build-to-Order" strategy which proved successful in marketing as well as an overall strategy in supply chains across the country. This paper details how Dell has not only cornered the personal computing home office market but also the manner in which it derives a substantial amount of its revenue from its small business clients.

Table of Contents:
The Product-What is Dell?
Pricing
Placement
Promotion
Works Cited

From the Paper:

"Dell Computers is a for-profit manufacturer of personal computers. Early on in its corporate history, Dell Computers made its name in the PC industry by offering a unique custom configuration of personal computers and portables. Thus, Dell made its mark by developing distinctive competencies in the then still-evolving PC market of the 1980's. The then, small, Texas based firm resolved to show to the world that Dell Computers was not simply technologically astute-in fact, the company placed a rather low priority upon this aspect of Dell in its marketing, pricing, promotions, and placement in the PC market. The company did not emphasize that Dell was on the cutting edge of every new technical development. Rather, the Dell Company stressed that the company had sound knowledge of how to manufacture, design, and market its products or services effectively in a way to keep costs low for the average consumer or small business."

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