A review of the success of marketing services within the IT industry.
Written in 2006; 900 words; 5 sources; $ 35.95
Paper Summary:
This paper examines how success in marketing services to the Information Technology sector is heavily dependent on how well or ill the service-provider lives up to the customers expectations about its quality of service. The paper further discusses how research in the field has established that customers evaluate the extent of this quality along five key dimensions that include both technical expertise, fast response time and several human factors like providing assurance and showing empathy.
From the Paper:
" Even though computer science progresses at near breakneck speed, the single most critical success factor in marketing hardware and software maintenance services is the same today as it was ten or twenty years ago. For in truth, the nub of the problems surrounding effective marketing of services is the same regardless of service offering."
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