This paper discusses Countrywide Home Loans' marketing communications.
Written in 2005; 2,920 words; 14 sources; MLA; $ 86.95
Paper Summary:
This paper explains that Integrated Marketing Concepts (IMC), which Countrywide Home Loans uses in its e-marketing strategy, encompasses the use of tools like advertising, public relations and direct marketing in different types of media. The author points out that, because the business of financing a home and other property is greatly service oriented, it is of utmost importance that the Countrywide name symbolize integrity. This paper concludes that Countrywide's use of marketing is a means of customer manipulation but this manipulation is well presented in the company's marketing communications, which illustrate the company's best attributes.
Table of Contents
Introduction
Marketing
Marketing Approach
Strategy
Brand Identity
Leadership Placement
Understanding the Customer and Loyalty
Conclusion
From the Paper:
"With powerful leadership in place as a foundation, an organization can move forward with its strategies for market share and competitive uniqueness. Part of this starts with knowing the customer and their needs. As discussed earlier on, this marketing technique can sometimes be overstressed causing a strategy to lose its purpose. However, I believe that for a company like Countrywide to move forward with momentum, the company must go straight to the source of their livelihood. In this way, management can be begun to formulate understanding what aspects of the existing strategy do not add value for the customer's experience."
We have thousands of high-quality term papers, research papers, essays, book reports and dissertations on every topic. At AcaDemon, you can download those term papers to help you write yours! You can be sure that the term paper, essay, book report or research paper you download are top-quality, competitively priced and high-level work.
This Free Term Paper Abstract is a part of our Term Paper Library.Here you can purchase research papers, examples of essays, academic dissertations, articles, notes, analytical papers, book reports, stories and poems. We have thousands of persuasive, point-of-view, narrative, critical, compare and contrast and other types of essays in our Library. You can also find here Term papers on "Marketing Communications", Essays on "Marketing Communications", Research papers on "Marketing Communications", Student papers on "Marketing Communications", Book reports on "Marketing Communications", Dissertation on "Marketing Communications", Thesis on "Marketing Communications", Summary of paper on "Marketing Communications", Articles written on "Marketing Communications".
Look for more research papers, essays and book reports on