Political & economic background. Analyzing the market in terms of market size, consumer issues, coffee preferences, distribution & promotion, exchange and import factors.
Written in 1993; 4,050 words; 15 sources; $ 135.95
From the Paper:
"MARKETING COFFEE IN EASTERN EUROPE
This research assesses the prospects of marketing coffee in Eastern Europe. The countries of Eastern Europe of greatest interest in this assessment are Rumania, Hungary, and Czechoslovakia. Included in this assessment are discussions of economics, market size, consumer expenditures, coffee preferences, product distribution and promotion, and foreign exchange controls and import duties.
Economics
The collapse of the Communist Bloc in Eastern Europe was widely interpreted as a boon for the economic welfare of all Europe. The Communist collapse, together with the increased economic integration within the European Community (EC) beginning in 1992 as a result of the implementation of the Single Act of.."
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