Research paper about building and marketing a small business.
Written in 2005; 2,371 words; 13 sources; MLA; $ 72.95
Paper Summary:
This research paper explains that an important part of building and marketing a small business is not just about activities necessary to capture business in the first place, but is also about developing processes that will enhance long-term customer loyalty as well. The paper describes strategies that take this approach to marketing. It also emphasizes the use of the Internet as an important marketing tool and explains that the fundamental purpose of marketing is the creation and development of long-term, profitable relationships with customers.
Monitoring Environmental Change
Low-Budget Marketing
Internet Marketing
From the Paper:
"Although customers and their needs are the focal point of the marketing process, few companies start with this in mind. Invariably somebody had a good idea for a product or service and this became the initiative to start the business. The "product" refers to the commodity that the company will offer clients, which may involve concentrating on a narrow product line, developing a highly specialized product or service, or providing a product-service package containing high-quality service. The business owner needs to conduct market research to gather information about the business to create a marketing plan."
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