This paper is a summary of marketing information needed to sell birth control products in China.
Written in 2005; 2,245 words; 6 sources; APA; $ 69.95
Paper Summary:
This paper explains that, given the paramount position of fertility reduction, people in China must use a birth control method unless they have justified reasons; they do have a choice among a specified range of contraceptives. The author points out that contraception falls totally on the woman, the majority practicing family planning or using IUDs, with little demand for contraceptives, particularly among rural families. The paper states that family planning programs are controlled by the Ministry of Health; local councils and other organizations enforce family planning but will not over ride the dictates of the state government. Includes a table contrasting differences between Chinese and the Western culture and values.
Table of Contents
Market Audit and Competitive Analysis
Market Trends
The Market Potential
Penetration of Urban and Rural Markets
Product Uses
Consumer Buying Habits
Product Use Patterns
Product Feature Preferences
Major Problems to Product Acceptance
Distribution (Modes, Channels, Relationship Between Levels, Traditional System)
Regulatory Agencies
Government Treaties
Business Customs and Practices
Currency (Official, Popular Use, Exchange Restrictions)
Payment (Banks, Cash Transfers, Accepted Methods of Payment, Payment Restrictions)
Trade and Industry Organizations
Independent Foreign Policy, With Trade and Relations
Trends
Technology
Current Technology Available
Technological Skills of the Labor Force and General Population
From the Paper:
"China has changed the parameters of its health care system and is now focused more on patient safety and care. The center for policy and process is the Ministry of Health. In addition the National Institute for Control of Pharmaceutical and Biological Products plays a key role in enforcing regulations regarding drugs and biotech products.
The emphasis on economic efficiency also redefined the role of the Chinese government in the health care sector. There was a call for modernization and an increasing demand for urban health care services. However, even with modernization, strict controls remain in effect."
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