This paper discusses market research in the marketing process.
Written in 2004; 2,938 words; 8 sources; APA; $ 103.95
Paper Summary:
This paper defines market research. The author describes its role in new product development. The paper relates the role of market research to the development of a marketing strategy.
From the Paper:
"Marketing research involves the process of systematically gathering recording analyzing and using data relating to the sale of goods and services. An alternative definition of marketing research is that it is a process of gathering and analyzing data pertaining to a company's market customers and competitors with the specific goal of improving marketing decisions. Marketing research also involves the decision-making process particularly in an effort to increase sales revenue. John Graham in "American Salesman" writes that marketers can play a critical ..."
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