A discussion of primary and secondary market research and its usefulness in modern day business.
Written in 2004; 1,791 words; 4 sources; MLA; $ 57.95
Paper Summary:
This paper examines how technology has enhanced significantly the accessibility for researched information. It looks at how market research is used as a tool in every business, providing the managerial role with useful and accurate information, and how its use is important in making accurate and effective decisions. The limitations of the research are also discussed with reference to secondary market research via the Internet.
Outline
Abstract
Introduction
Literature Review
Method
Personal Banking Market (Internet)
Measurement
Discussion of Results
SWOT Analysis of the Banking Industry
Conclusion
From the Paper:
"The smaller industrialised companies use secondary research ? seeking a preliminary look at what is going on in the market. It is certain that big companies will use primary research as an essential means, then go out and commission the research. Companies like Pfizer, Nokia and Coca-Cola, which have outlets in many countries will take huge primary research projects when needed ? which can cost up to ?30,000. Primary research consists of surveys + quantitative methodology and an advantage of this research is that it can be used to find out whether a products? price can be increased."
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