Paper Summary:

In this paper, the writer describes the importance of the function of market research. The writer then considers differences in conducting market research in developing or emerging economies and developed economies.

From the Paper:

"Market research is an increasingly important function in many organizations. Companies are seeking ways to find out about the needs desires and demand characteristics of their markets, as well as how to identify new markets for products and services. Traditionally, market research has been conducted in the home market of organizations or in those markets that are similar to the home markets. This is due to the overwhelming emphasis on domestic sales historically and the difficulties inherent in moving into the ... "

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