Management Information Systems

Paper Summary:

This paper examines present day e-businesses and their ability to form prosperous customer relationships. It looks at the objective and theory behind the business procedure known as customer relationship management, and then it attempts to establish whether e-commerce and customer relationship management, which promised marketers deeper insights into the habits, feelings, likes, and dislikes of customers, have lived up to these promises.

From the Paper:

"Internet business-to-business sales will attain approximately $1.3 trillion in 2003 and, in 2004, business-to-consumer sales will attain approximately $100 billion (Lord, 2000). Near 2005, U.S. companies will use $63 billion yearly on online marketing, advertising, as well as Email Marketing (Forrest, E. and R. Mizerski, 2001). The Gartner Group estimates that 75 percent of all e-business schemes will not succeed owing to a deficient in technical perceptive and poor business preparation (Lord, 2000). In spite of the risks, the Internet challenge is fascinating. Flourishing e-businesses in the present day have moved beyond an arm's length transactional observation of their customers to forming prosperous customer relationships."

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