Examines the growing market for a variety of male health and beauty products.
Written in 1997; 900 words; 4 sources; $ 31.95
From the Paper:
"Men today will do many things to keep up a good appearance that in the past they would have considered too feminine or otherwise wrong for men to pursue. Men are working harder to make themselves look younger, stronger, more powerful, and healthier. This is part of a general trend in which all people are more interested in health, exercise, and youth, things that our whole society sees as important. Men are going to great lengths to give themselves a better appearance.
One way to see how important this has become for men is to look into the way men are buying certain products to add to their appearance and their health. One observer writes,
As the bulk of the male baby boomers approach 50, now more than ever, men are examining their options for looking as fit and healthy as possible. While it ..."
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