Malaysian Market Potential

Paper Summary:

Malaysia, one of the most flourishing economies in Asia, is considered to be a potential market by many manufactures and countries. The paper, in two parts, presents SWOT analysis of the cultural and economic aspects that would enable an informed decision when assessing the nation for international business potentiality.

From the Paper:

"An established trading partner with the neighboring countries, the country has well established channels of distribution, warehousing and internal transportation facilities. Malaysia's main trading partner is the U.S. --12th largest for the United States. The campaign "Malaysia My Second Home" is increasingly attracting foreign investors. The modern communication systems, first class highways and advanced real estate facilities, offer good working conditions."

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