Provides an overview of the mail-order industry and looks at past and present trends. States that new technologies in computers and communications may lead to a dramatic change in direction for the industry.
Written in 1995; 4,050 words; 7 sources; $ 135.95
From the Paper:
"THE MAIL-ORDER INDUSTRY
Analysis and Overview
Executive Summary
The mail-order industry consists of firms that circulate catalogues of merchandise directly to customers, who in turn order merchandise by mail or telephone. This industry now consists of some twelve thousand firms, most of them small specialty businesses. Even the larger firms in the industry are at current relatively fragmented, though some consolidation is underway.
After rapid growth in the 1980s, the mail-order industry has stagnated in the 1990s. However, this stagnation should be ..."
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