This paper examines how magazines are visually interesting, have high pass-along readership, focus on specific interests of their publics, and offer highly targeted and efficient advertising. It also argues that magazines will continue to stay popular as long as they reflect the evolving interests of the public.
From the Paper:
"The articles in magazines have more meat to them than a typical article in a newspaper, or segment on a television show (Vivian, 2006). With fewer deadlines writers have the opportunity to invest a greater amount of time on each article they pursue. A lead article can span anywhere from three to twelve pages or more of content (Vivian, 2006). This engagement promotes further consideration of advertisements. Think of the uncle with a subscription to National Geographic. The articles are themselves a piece of history, and something that many have felt the need to collect and save. Until recently when National Geographic went digital, libraries across the United States saved years and years of back issues. "