MTV

Paper Summary:

This paper takes a look at the role that MTV has played in exposing new recording acts and selling records. It analyzes the degree to which MTV influences whether a song will become a hit and compares this influence with other influencing factors.

From the Paper:

"As the 1980s drew to a close, the broadcast and print media offered an abundance of retrospectives that retraced the past ten years. In the area of popular music, the 1980s have been identified as a decade of much change: black artists and music, hard rock/heavy metal music, and female artists all having significant impact on the music charts (Grein). Apart from who was making the music in the 1980s, another significant change during the decade was how popular music was presented to its audience. Music video became a phenomenon."

More papers on MTV:

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