MTV

Essay # 26176

Communication > Television
Music Studies

MTV

Analysis of MTV as a popular culture product.

1,869 words () | 10 sources | MLA | 2002 Turkey

Paper Summary:

This paper examines the phenomenon of MTV and discusses it in terms of the "pop culture" generation. It provides an analysis of MTV according to two major popular culture theorists - Thedor Adorno and Q.D. Leavis.

From the Paper:

"The channel was born at midnight on August 1, 1981. A NASA rocket launched and a countdown started for preparing viewers for a blank screen, a series of moon shots, and the image of Neil Armstrong placing an MTV flag in dusty soil of the moon. A male voice vividly announced, "Ladies and Gentlemen, rock and roll!" Then The Buggles' song "Video Killed the Radio Star" became the first music videos to appear in the homes through MTV. The idea of the video itself was not new: African American performer Louie Armstrong appeared in video clips with his songs in the late 1940s; The Beatles released their song "Strawberry Fields" as a video format in 1967. However, MTV offered to the audiences watching videos for 24 hours a day, seven days a week."