Examines the start of this music format video phenomenon, video-look proliferation of ads and movies.
Written in 1992; 2,250 words; 11 sources; $ 79.95
From the Paper:
"On August 1, 1981, MTV went on the air as a 24-hour, non-stop, commercial cable channel beamed by satellite across the country and offered at no charge through cable companies. MTV offered music videos..short films shot to one song. It became an instant success. Suddenly, rock music became something to look at, not just listen to, and a good video could make or break a band. MTV revitalized the record industry by giving play to new bands that the radio stations were ignoring. Its style influenced movies and TV shows. Even the working title for the Miami Vice original pilot film was MTV Cops. MTV also led to long-form videos, such as Flashdance and Purple Rain. Music videos have even become a postmodern art form, with its own ideology. Overall, MTV had a huge impact on culture in its first eight years.
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