Reviews the growth & development of Music Television, or MTV, one of the most successful cable broadcasters in history.
Written in 1996; 1,800 words; 7 sources; $ 63.95
From the Paper:
"MTV is a major success story among the many cable television networks in operation in America today, along with news stations like CNN and movie channels like HBO, Movie Channel, American Movie Classics, and Cinemax. A number of cable networks have come and gone, but MTV has been successful in gaining placement on cable systems across the country and in becoming popular with a large enough base of subscribers so that removal of the network from a system can generate a good deal of adverse comment from subscribers. MTV serves a niche audience that is especially large, but more than this, the network has been successful because it has marketed and promoted itself well."
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