This paper discusses marketing a consumer product and looks at Manitoba Telecom Service (MTS).
Written in 2007; 1,473 words; 4 sources; APA; $ 48.95
Paper Summary:
This document discusses MTS Manitoba Telecom Service relative to its product pricing and scheme. The various levels of product characteristics are first established vis-a-vis core, actual and augmented. The other components of a marketing plan are discussed including pricing, promotion and place (distribution). Finally, how these aspects of the company's marketing components have affected business strategy and marketing are examined in detail.
Outline:
Abstract
The Product
Pricing
Channels of Distribution
Promotion
Product Positioning
Buyer Behaviour
Market Research
From the Paper:
"MTS offers this plan to address that segment of the market that may have a limited or irregular income, such as a student or homemaker and who prefers to purchase anytime minutes upfront. This plan is $25 for every 200 minutes of use regardless of time or weekday. Telusmobility offers a comparable service with somewhat more flexibility. Its Pay & Talk plan can be purchased in various pre-paid card formats such as in $25 or $10 cards for a set amount of pre-paid minutes."
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