Luxury Cars

Paper Summary:

The paper defines what a luxury car is. The writer brings examples of luxury cars and shows details such as the price and special features available. The writer explains and details the additional safety features included in luxury cars. The writer concludes that the additional safety, comfort and convenience in luxury cars justifies the higher price, and that because of continuing new technology, and a rising Japanese yen, the German automaker, BMW will continue to have an optimistic future.

From the Paper:

"An example of features on an upper end BMW, the 740i, are navigation equipment and a traction control system that acclimates from driving on normal pavement to moving through a winter storm with the touch of a switch. The car's safety features include an optional rollover protection system for occupants. When sensors signal a possible rollover, the system positions two roll bars above the rear headrests. Finally, it has a wind deflector; it is a plastic-coated net on an aluminum frame behind the front passengers-when used with the windows raised, allows convertible occupants to enjoy more-efficient heating and extend the top-down season.
"Mercedes-Benz still leads in revenues because its cars are more expensive. However, while BMW does not enjoy the same profit margins on its lower end series as it does on its more expensive models, the added volume did two things for the company: It kept volume high and kept younger buyers in the BMW family. It also gave management a chance to bargain with its unions. Management demanded concessions to work rules or threatened that the series would have to be built elsewhere to keep it competitive. Thus, BMW was the first major German car maker whose unions permitted Saturday work and late shifts at standard rates of pay. Other manufacturers, like Volkswagen, are still fighting for similar permanent concessions."

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