This paper explores the method of evaluating the market potential of Cyberware, a U.S.-based internet service provider (ISP) to launch new services in the New York area.
Written in 2005; 2,605 words; 8 sources; APA; $ 78.95
Paper Summary:
This paper begins by suggesting that Cyberware complete a company SWOT analysis, which focuses on the strengths, weaknesses, opportunities and threats to a potential launch for a new service through the basic 4 P's of marketing. The author points out that, since high speed internet access seems to be the new approach to obtaining and maintaining a strong customer base, Cyberware should assess a potential partnership with some or all of the local providers. The paper suggests that the Cyberware Word-of-Mouth campaign would create unexpected face-to-face scenario, which would promote its products and services as compared to existing identified competition and to create a buzz of credibility for our ISP services and product lines.
Table of Contents
Introduction
Questionnaire
What are Strengths, Weaknesses, Opportunities and Threats (SWOT Analysis) for Cyberware?
How do They Apply the 4 P's?
How Computer Literate is the Area Population?
What are the Economic Statistics and Activities?
Internet System and Infrastructure
Is the Area Media Strong?
What are Some Competitive Concerns and who is the Competition?
What are Some Innovative Marketing Approaches?
Summary
From the Paper:
"The local area in fact has strong purchasing power parity when compared to the rest of the nation and has a mixed blessing of the bulk of its citizens being well over the poverty line. Thus, with a labor force that is strong and household income and consumption also strong, this market would initially appear to be ideal. Ethnicity is diverse. We will require a sound breakdown of both nationalities and religious factions in the area so that direct marketing can address individual needs."
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