Lilian Vernon

Essay # 4780

Business > Companies
Women Studies

Lilian Vernon

This essay is about entrepreneur Lillian Vernon and her rise to fame as the founder and CEO of her own corporation.

1,415 words () | 10 sources | MLA | 2002 United States

Paper Summary:

This paper discusses how Lilian Vernon, daughter of Jewish immigrants, began her career as an entrepreneur and businesswoman in 1951, and grew to become the CEO of the Lilian Vernon Corporation. The author discusses the popularity of Vernon's direct mail catalog business.

From the Paper:

"LVC is a direct mail specialty catalog company concentrating on the marketing of gifts, household, kitchen, gardening, Christmas, and children's products. Lillian Vernon Corporation is a 51-year old specialty catalog and online retailer, with 5,500 employees during peak season. In 1956 the first Lillian Vernon catalog was published, with 16 pages of products in black and white, mailed to 125,000 customers who had responded to her ads. This was the first time women began flooding the workplace and had less time to shop. The Lillian Vernon Corporation was formed in 1965, posted one million dollars of sales in 1970 and went public on the American Stock Exchange in 1987."