Discusses Levi Strauss' inroads into the heart of Poland.
Written in 2003; 690 words; 3 sources; APA; $ 23.95
Paper Summary:
This paper discusses the significant challenges as well as significant opportunities of Levi Strauss' entry into Poland after the break-up of the Soviet Union, and the economic and cultural opening of Eastern Europe. The appeal of the All-American image of Levi jeans, a Cold War black market item in Eastern Europe, is discussed. It examines Levi's Polska's growth in Poland where it makes up about 25 percent of the Polish jeans market.
From the Paper:
"As Levi Strauss makes inroads into the heart of the Polish consumer it faces the twin conditions of the entrepreneurial condition..."
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