Examining the company background, defining market, product image, counterfeiting costs & remedies and distribution of Levi's.
Written in 1997; 2,025 words; 10 sources; $ 71.95
From the Paper:
"MARKETING LEVI STRAUSS JEANS IN EASTERN EUROPE
Introduction
This research examines the marketing of Levi Strauss jeans in Eastern Europe. Where practical, the focus within the Eastern European region is placed on Russia and the states of the former Yugoslav federation. The results of this research are presented in seven discussions. These discussions cover company background, market definition, product image, the counterfeiting issue, the Levi Strauss strategy to combat counterfeiting, financial losses attributable to product counterfeiting, and Levi Strauss distribution channels in Eastern Europe.
Company History and Background
The Levi Strauss Company, based in the United States, is a global marketer and a global producer of wearing apparel products..."
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