Examines leadership style & marketing strategies of chairman of Chrysler Corp. & his impact on the industry. Politics, competition, federal bail-out, successes & failures.
Written in 1997; 4,950 words; 31 sources; $ 135.95
From the Paper:
"IACOCCA, CHRYSLER, AND THE AUTOMOBILE MANUFACTURING INDUSTRY
Introduction
This research analyzes the leadership style of the former Chrysler Corporation CEO Lee Iacocca, the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership. The findings of this research are presented in two major sections. The initial section deals with Iacocca's leadership style, while the second section covers both the competitive forces that shaped the automobile manufacturing industry during Iacocca's tenure at Chrysler, and the marketing strategies followed by Chrysler under Iacocca's leadership."
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