Impact on consumer choice and quality of product of huge media conglomerates.
Written in 2002; 2,700 words; 8 sources; $ 95.95
Paper Summary:
Impact on consumer choice and quality of product of huge media conglomerates. Argues that the growth of power of media moguls is a threat to consumer freedom, and to the well-being of a democratic society. Effect on entertaining, news, and a democratic society. Role of advertising. Profits. Discusses media mergers. Moguls Ted Turner and Rupert Murdoch.
From the Paper:
"The mergers which have created giant communications conglomerates led by moguls such as Ted Turner and Rupert Murdoch affect consumers both negatively and positively. The primary positive effects are the technological advances made, while the major negative effect is the commercialization of products, including entertainment, news and information. The incredible amounts of money involved in acquiring and operating huge communications media organizations make it inevitable that the decisions made by the leaders of those organizations will be based on little but economic pros and cons. This means that the aim of the giant communications organization is to sell advertising, which means in turn that the primary consideration is the number of viewers, listeners, readers, including their age and spending capacity. When profits are considered above all..."
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