Thesis paper studying the effects internet sales have had on the market of two companies, L.L. Bean and Land's End.
Written in 2004; 1,868 words; 4 sources; APA; $ 59.95
Paper Summary:
The thesis of this paper contends that internet sales of L.L. Bean and Land's End have impacted their apparel market. The paper attempts to demonstrate this thesis by examining the sales record, corporate image, and customer relationships of both companies since commencing with a web presence.
From the Paper:
"In order to determine the degree to which L.L. Bean and Lands? End have been successful in further evolving and establishing their traditional catalog and retail store customer base to the online shopping world, one measure have success may be evidence of customer satisfaction in addition to customer purchases. According to Hill (2002), when attempting to determine the degree to which customers are satisfied with an online shopping experience, the best measure of customer satisfaction is the likelihood that a customer will return to the site to shop again. While some have suggested that customer relationships are best understood by examining a group of attributes, including use of email and other channels to connect with the company, the real indicator of customer satisfaction is the degree to which they will make online purchases from the company on a repeat basis."
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