This document discusses the relevance of market research and competitive intelligence to Kudler Fine Foods.
Written in 2006; 1,350 words; 1 sources; $ 53.95
Paper Summary:
In this article the writer looks at the Kudler Fine Foods company and discusses the relevance of market research. The writer explains that Kudler Fine Foods is a small purveyor of fine and specialty food items serving a niche market in the San Diego metropolitan area. Its revenues are in excess of $2m annually and it currently has an aggressive growth and expansion strategy. The writer shows that market research directly affects the relevance and utility of an organization's marketing plan and recommends that Kudler Fine Foods should take advantage of diligent market research efforts. Also, the writer highlights that building accurate competitive intelligence profiles can lead to more appropriate decisions regarding growth markets.
From the Paper:
"Kudler Fine Foods was founded by Kathy Kudler in 1998 in La Jolla, California. Its primary market is the San Diego metropolitan area and it currently operates three stores within that general area. Kudler Fine Foods is based on the premise that there is a market willing to pay a premium for quality gourmet food items that are otherwise difficult to find and to afford. Kudler Fine Foods addresses this need and it intends to continue its expansion in the future into new markets. Kudler Fine Foods' primary format is a facility consisting of approximately 16,000 square feet and seeks anchor locations in upscale shopping centers. Kudler Fine Foods markets food products in bakery and pastries, produce, meat and seafood items, condiments and other food products, and cheese and other dairy products."
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