Kucera Clothiers

Paper Summary:

This paper explains that Kucera Clothiers is a retail clothing store with more than 3,500 locations and 100,000 employees throughout the world. The author points out that the company wants an IT system to improve communication and to enhance record keeping and order tracking. The paper relates that the selected Customer Resource Management System selected will best help the company achieve its goals in a manner that is cost-effective, immediate and far-reaching.

From the Paper:

"Kucera Clothiers is a retail clothing store. The company has more than 3,500 locations and 100,000 employees throughout the world. The company also achieves over $5 million in sales from a recently launched website. The company focuses on providing the latest trends in fashion to men, women, teens and children, and the company has two brands catering to different customer bases. The first brand focuses on the money-conscious consumer, with quality clothing at an affordable price. The second is a higher-end brand for customers who desire the highest quality clothing and the latest fashion trends and for whom cost is less of an issue."

More papers on Kucera Clothiers:

• Essay # 84222 : "Resistance at Kucera"
• Case Study # 83802 : "Customer Resource Management (CRM)"
• Essay # 84039 : "CRM Project Implementation"

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