This paper evaluates the food service retailer, Krispy Kreme Doughnuts.
Written in 2006; 675 words; 0 sources; $ 26.95
Paper Summary:
The paper analyzes Krispy Kreme Doughnuts, Inc. (KK) that is a food service retailer concentrating in doughnuts. Founded in 1937, KK operates both company owned and franchised locations throughout North America, Mexico, Australia, Asia and the United Kingdom totaling 433 unique locations as of 2005. The paper notes that while revenues have grown over the last several years, KK has not been as profitable due to financial mismanagement at its corporate headquarters and operational difficulties.
From the Paper:
"For 2005, KK reported earnings of $707,766k which was a slight improvement over the previous year's revenue of $649,345k (Form 44). However, 2004 earnings had to be restated and for 2005, KK reported a net income loss of $(157,054k) which is not sustainable given its ongoing regulatory and legal difficulties. Price: KK does not compete in the market based on price."
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