Examines the prospects for introducing a Kinko's franchise program into Thailand. Details the Thai economic situation & proposes an implementation plan.
Written in 1996; 1,575 words; 6 sources; $ 47.95
From the Paper:
"Thailand is a nation ready to embrace a Kinko's franchise program. By introducing Kinko's as a specialty and hi tech printing shop, it will be possible to capture a large portion of that nation's printing market. Kinko's franchising in Thailand will be successful because we will aim for a training program in-country which emphasizes the training of Thai-born managers and introduces the latest printing equipment. It also focuses on accessibility to the latest personal computers and computer programs as well as offer courses in personal computer use, and will be driven by an advertising blitz which will emphasize our accessibility for the growing middling and small entrepreneurial class."
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