Discusses some of the problems & concerns facing Kentucky Fried Chicken.
Written in 1996; 900 words; 5 sources; $ 31.95
From the Paper:
"Kentucky Fried Chicken (KFC) is a company that markets its product around the world, and it is subject to different cultural and economic forces in different countries. Competition can be fierce, and in the United States there is considerable competition today in the chicken segment of the fast food market. KFC is the leader being challenged by El Pollo Loco, Kenny Rogers Roasters, Boston Chicken, Popeye Chicken, and others.
Rotisserie chicken is perhaps the fastest-growing food category in restaurants and supermarkets, and Kentucky Fried Chicken controls half of the $7-billion market for fried chicken. The company is a subsidiary of PepsiCo. In 1993-1994, the company spent more than $100 million to introduce its Rotisserie Gold line at 5,000 stores nationwide."
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