An analysis of international franchise deals, focusing primarily on the Japanese franchise of Kentucky Fried Chicken.
Written in 2002; 723 words; 3 sources; MLA; $ 25.95
Paper Summary:
This paper discusses the issue of how an international franchise copes with the speed at which international business and trade are growing. The paper examines the story of a simple American idea (Kentucky Fried Chicken) that became a popular domestic franchise and grew at a phenomenal pace. The Japanese franchise of Kentucky Fried Chicken is presented, and a number of options of how to deal with the rapid changes in the international market, are outlined. The paper offers a possible solution for continued and improved success of Kentucky Fried Chicken Japan.
From the Paper:
"The most obvious transformation has taken place within the franchise field (which is really nothing more than a distribution system), where new organizational structures and international goals and desires are challenging managers to develop innovative constituency relationships. The idea of managerial constituencies is not a new one, and academic literature as far back as 1958 suggests that the manager has multiple obligations to multiple interest groups that include, but are not limited to, subordinates, superiors, fellow managers, stockholders and other financial stakeholders, and the local and global community (Schell & Marmer-Solomon, 1997)."
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