Analyzes legal case in which GM used basketball star's former name (Lew Alcindor) in a TV commercial.
Written in 1996; 1,350 words; 11 sources; $ 47.95
From the Paper:
"This paper will discuss the legal issues in the case, Kareem Abdul-Jabbar v. General Motors Corporation; Leo Burnett Company, Inc. The first part of the paper will briefly recount the facts in the case. The second part will look at the issues under Section 43 of the Lanham Act pertaining to "the use of any symbol or device which is likely to deceive consumers as to the association, sponsorship, or approval of goods or services by another person. The third part of the paper will discuss the issues under California's statutory and common law right of publicity.
The Facts
During the 1993 NCAA men's basketball tournament, General ..."
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