Discusses the pos & cons of commercials aimed at young children. Examines first Amendment, ethical & health issues, popularity of junk food, vulnerability of children to ad messages, products and research.
Written in 1988; 2,250 words; 5 sources; $ 79.95
From the Paper:
" The purpose of this paper is to discuss the pros and cons of junk-food ads targeted at children under 10. Each year American's consume millions of dollars of what has come to be known as "junk food." The crowds of people that line up at fast-food restaurants to buy Big Macs and Whoppers are evidence that these products are growing in popularity. Americans have discovered the appeal of fast food. It is convenient (you don't need to cook or wait for hours to be served), it is relatively inexpensive, it has a pleasing flavor, and it does fill you up.
Fast foods are just one form of junk food. There are also the sugary cereals such as Frosted Flakes and Sugar Pops, dessert snacks such as Twinkies and cupcakes, and the salted snacks such as potato chips and Doritos. Many of these products have been around for a long time, some more than 20 years."
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