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Juliet B. Schor's "Born To Buy"
Essay # 71841
Juliet B. Schor's "Born To Buy"
This paper reviews Juliet B Schor s "Born To Buy" about marketing to children.
1,125 words (approx. 4.5 pages) |
1 source |
APA | 2005
Paper Summary:
This paper discusses the commercialized child and the new consumer culture. The author points out that Juliet B Schor's 2004 book "Born To Buy" criticizes the efforts of predatory marketers to directly target young children.From the Paper:
"In Juliet B. Schor's "Born To Buy", the author criticizes the growing tendency of predatory marketers who target grade-school-age children. Schor maintains that kids and teens are now the epicenter of American consumer culture. Schor argues that aggressive marketers have begun to bypass appeals to parents in favor of directly targeting young children including setting up peers to sell products to friends, using public education sponsorship contracts to offer products to children in school, ..."More papers on Juliet B. Schor's "Born To Buy":
Cite this paper
APA Citation:
Juliet B. Schor's "Born To Buy" (2012, January 15). Retrieved February 12, 2012, from http://www.academon.com/Essay-Juliet-B-Schor's-Born-To-Buy/71841
MLA Citation:
"Juliet B. Schor's "Born To Buy"" 15 January 2012. Web. 12 Feb. 2012. <http://www.academon.com/Essay-Juliet-B-Schor's-Born-To-Buy/71841>
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