This paper reviews Juliet B Schor s "Born To Buy" about marketing to children.
Written in 2005; 1,125 words; 1 sources; APA; $ 39.95
Paper Summary:
This paper discusses the commercialized child and the new consumer culture. The author points out that Juliet B Schor's 2004 book "Born To Buy" criticizes the efforts of predatory marketers to directly target young children.
From the Paper:
"In Juliet B. Schor's "Born To Buy", the author criticizes the growing tendency of predatory marketers who target grade-school-age children. Schor maintains that kids and teens are now the epicenter of American consumer culture. Schor argues that aggressive marketers have begun to bypass appeals to parents in favor of directly targeting young children including setting up peers to sell products to friends, using public education sponsorship contracts to offer products to children in school, ..."
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