Compares the causes and effects of the success of "Johnson and Johnson's" handling of the Tylenol cyanide tampering case and the failure of "Exxon"'s handling of the Alaska oil spill.
Written in 1999; 4,500 words; 15 sources; $ 135.95
From the Paper:
"In 1982, the Johnson and Johnson Corporation suffered a major blow when one of their top selling products, Tylenol, was laced with cyanide while on store shelves and resulted in seven deaths in the Chicago area. The company responded immediately to the problem and launched a highly successful public relations campaign which averted any long-lasting damage to the company's image. On the other hand, after the Exxon Valdez oil spill in Alaska, Exxon responded so poorly and so slowly that the company still has not recovered its public image. This paper will look at the two disasters, how each company responded, and suggest a public relations strategy which will work for any major corporation placed in this situation.
In March of 1989, the Exxon Valdez, an oil tanker, ran aground on Bligh Reef, dumping 11 million gallons of crude oil..."
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