Johnson & Johnson

Paper Summary:

This paper explains that, since the 1885 partnership of the Johnson brothers, Johnson & Johnson has had a remarkable growth, world-wide especially, after World War II, when a plan of decentralizing operations was introduced, dividing the consumer market under the brand Johnson & Johnson and the professional markets under the current Ethicon brand label. The author points out that the Tylenol product not only has had problem with product tampering, which led to the introduction of tamper-proof packaging, but also this drug is deemed as having a narrower range between therapeutic and toxic than any other non-prescription drug especially for children. The paper concludes that, today, Johnson & Johnson is (1) a stable company with acceptable growth, but not as venturesome or dynamic in product innovations as some of its rivals and (2) is know as a family-friendly place to work with opportunities, especially for women and minorities.

From the Paper:

"Saachi & Saatchi, one of the world's largest advertising agencies, handles some of Johnson & Johnson's consumer products advertising. Tylenol continues its campaign to promote its products as being used and recommended by health care professionals and used in hospitals more than any other "pain reliever". Pepcid AC has a strong campaign, positioned against other antacids as being able to be taken BEFORE a meal, as well as after. Feminine hygiene products are advertised most frequently in soap operas and other programming, aimed at women, of course. It is likely that in the coming year, the Nicorette brand anti-smoking products will increase their coverage, being outspent by rival Nicoderm. Rumors of a Nicorette product (perhaps a chewing gum) aimed at helping teens to stop smoking are not confirmed by the company."

More papers on Johnson & Johnson:

• Case Study # 139069 : "Johnson & Johnson Case Study"
• Case Study # 118541 : "Success and Johnson and Johnson"
• Analytical Essay # 62743 : "Johnson & Johnson, Inc."

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