Compares the impact of economics and culture, psychological aspects, marketing, pricing, and saving vs. spending.
Written in 1999; 1,800 words; 17 sources; $ 63.95
Paper Summary:
"The purpose of this research is to examine issues surrounding Japanese and American consumers from the standpoint of human behavior and cultural differences. The plan of the research will be to set forth in general terms the background and context for considering differences in consumer behavior in the U.S. and Japan, and then to discuss how differences between the two cultures in general and consuming subcultures in particular influence buying and saving habits.
In order to understand consumer behavior, it is essential to appreciate that consumerism is at least in part a response to market behavior in general and the psychology of marketing in particular.
From the Paper:
"The purpose of this research is to examine issues surrounding Japanese and American consumers from the standpoint of human behavior and cultural differences. The plan of the research will be to set forth in general terms the background and context for considering differences in consumer behavior in the U.S. and Japan, and then to discuss how differences between the two cultures in general and consuming subcultures in particular influence buying and saving habits.
In order to understand consumer behavior, it is essential to appreciate that consumerism is at least in part a response to market behavior in general and the psychology of marketing in particular. Modern theories of marketing are grounded in appreciation of their connection to social, cultural, and political history and indeed in connection with evaluations of ..."
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