An examination of the ins and outs of the music and record industry by looking at "J Records" music company.
Written in 2002; 949 words; 4 sources; MLA; $ 33.95
Paper Summary:
This paper discusses the similarities between the music industry and other more conservative industries. It focuses on the company "J Records" and explains that the process to get the major artists to choose the company's label always a battle. This is compared to marketing and business strategies of other companies. A record label is the biggest achievement for the music company and the manner in which this is achieved, is analyzed in this paper.
From the Paper:
"J Records is a joint venture between Clive Davis and BMG entertainment. It is the largest new label ever launched in music industry history. The chairman and CEO of J Records is Clive Davis, founded Arista records in 1975 and nurtured people like Whitney Houston, Aretha Franklin and Santana. Currently the roster of talent includes Busta Rhymes, Rod Stewart, and Luthor Vandross. J Records is also a partner with Wyclef Jean's new label."
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