Examining the effectiveness of on-line retail when compared with more traditional methods
Written in 2002; 2,500 words; 6 sources; MLA; $ 75.95
Paper Summary:
Internet retailers and High St. shops were analysed in this report on the effectiveness of on-line music business retail comparative to traditional chain stores and independants. In the interviews people were asked to give their reasons they prefered buying in any specific manner and these answers were analyzed.
From the Paper:
"Years ago, when the internet first emerged in its current form, the thought that one day we would be buying anything, let alone household products, using a computer was laughable. So why did things change? Or did they change at all? Do we now buy more things over the Internet than anyone could ever imagine? Or is it all just still, well quite frankly, a bit of a grey area? "
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