Internet Procurement and Fulfillment Strategies

Paper Summary:

This paper looks at how the Internet has revolutionized the way businesses manage their information infrastructure and how the Internet has become the number one tool for collecting and disseminating sales and marketing data. The paper outlines the process that businesses have followed in order to take full advantage of the Internet's capabilities and cites several examples of businesses that have used the Internet to integrate procurement fulfillment, customer service, and sales.

From the Paper:

"According to Muffatto and Payaro, companies which have moved their operations to the internet during the past decade have done so by way of taking full advantage of the technology which is available at any given time. When the industrial revolution occurred, businesses which still manufactured products by hand were at a competitive disadvantage to those who made the investment in assembly line machinery. A shop which manufactured automobiles one or two at a time had no means by which to stay competitive with the Henry ford company which was able to produce dozens of completed vehicles each day. Undoubtedly many qualified and quality automobile companies ceased to operate soon after assembly line technology came to the auto industry."

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